How can you use Digital Storytelling in your Business Strategy?
For as long as anyone can remember, people have been using storytelling to share information and build valuable relationships. Digital storytelling is the 21st-century answer to story-driven marketing. Technology is an important part of everything people do here in the digital age.
They rely on it to keep in touch with their loved ones, earn a living, and entertain themselves in their spare time. It’s a big part of how people organize, tell, and share their essential narratives, as well as the world of marketing. That said, today’s consumers want more than just buying great products and services that make their lives easier.
What is Digital Storytelling?
Traditional storytelling, as it has existed for years, uses physical devices and materials to convey information and make a point. Think pen or pencil, paper, records, tapes, physical film, original artwork, etc. Digital storytelling accomplishes the same thing, only through digital tools, content, and communication methods.
Of course, many digital storytelling methods use expected elements such as video, digital imagery, written text, and audio. However, they can include social media content such as Tweets or Instagram Stories as well as interactive content.
What are the key elements of Digital Storytelling?
Every good story has a little touch of the author’s personal perspective.
It is what sets an idea that has been approached several times apart from the rest of the pack and gives it an impact. The author’s unique perspective also gives a compelling framework for the concepts that the audience is meant to realize by the end of the narrative.
- Dramatic Questions
Every great digital story includes a dramatic question as a centerpiece. Its purpose is to capture and maintain the audience’s attention throughout the narrative. Then, of course, the question is answered at the end to be affixed as part of the payment.
Talented storytellers often try to dodge the established expectations of a dramatic question in order to keep the narrative exciting.
- Emotional Content
People love stories that bring them to life on a deep level, so emotion is an integral part of any successful digital story. Everyone can relate to the inevitable initial struggles and journeys – like love and loss, life and death, loneliness, and connectedness. Stories that incorporate these elements in a meaningful way keep the audience engaged and compel them to give their full attention to the narrative from start to finish.
- Voice of the Storyteller
In a day and age where many people choose text or instant messaging over phone calls rather than in-person chats, hearing a voice is a powerful experience. That said, there is a personal quality to a remarkable story told orally in the narrator’s own voice that is hard to achieve any other way. Tone, pitch, timbre, and all the other little personal qualities of an individual voice can underline the meaning of a story and help establish a deeper connection with the audience.
Great stories are like great songs that each have a special beat. In fact, Joe Lambert himself considers flow and pacing to be the secret sauce for successfully executed storytelling.
Using a combination of skill and well-chosen audio-visual elements can help control the pace of the story, speeding it up or slowing it down as needed for an effective experience on a large scale.
Speaking of how proper audio effects can enhance how a digital story moves, it’s important to consider the soundtrack. Music and sound effects can add so much depth to a narrative and create powerful emotional cues that help the audience respond in the way you want.
Many digital storytellers find this the best way to add a soundtrack as a final touch at the end of the process.
What are the benefits of Digital Storytelling?
While digital storytelling is undoubtedly a trendy, contemporary way of disseminating your marketing messages, its benefits go far beyond simply keeping in step with the times.
Here are some types of digital storytelling.
- It Humanizes Your Brand
While today’s consumers undoubtedly want excellence and convenience in the products and services they purchase, they are also looking for something else.
They want to buy from brands they feel a personal connection to – brands that make them feel like their purchasing decisions have real meaning.
- It generates highly shareable content
If you really want to build epic stories with legs to them, it’s not enough just to capture and hold your audience’s attention.
Digital stories allow you to create optimal content for more different platforms, while also engaging at the level needed to get people to crack that share button.
- It sets you apart from everyone else
Content is still very much in the digital age, but being adept at producing amazing content with value isn’t enough to propel your brand to the top of the heap. Your fierce competition in content production is also good. But they don’t have your unique brand identity or storytelling voice. Those are the things that can really differentiate a content creator in a sea of content, and digital storytelling is the perfect showcase for them.
- It fosters a sense of community
Digital storytelling is a powerful way to meet these important needs for your customers. So consider the space you want to create for your audience (is it privileged, environmentally responsible, socially conscious?). Then use digital stories to connect your brand to those values.
Conclusion- digital storytelling is an effective tool for businesses to use in their marketing strategies. Utilizing digital storytelling techniques allows businesses to connect with their target audiences in a more meaningful and engaging way. Furthermore, digital storytelling is an effective way to capture the attention of potential customers and educate them on the products or services offered. By using digital storytelling, businesses can create a more cohesive, effective, and engaging marketing strategy that will help them stand out in the modern digital world. For more information visit our website digijaguars.