What is Keyword Rank Tracking? And Its Best Practices.
How can you measure the success of the content on your website? While there are many variables to consider, if you’ve never evaluated your content using keyword metrics, you haven’t seriously evaluated a vital search engine optimization (SEO) factor. SEO gives a premium to keywords. Search engines will find it difficult to rank your website if your content lacks relevant keywords. Remember that keywords’ search volume and traffic potential change over time.
What is Keyword Rank Tracking?
Keyword rank tracking allows you to see where your site ranks for specific search terms. The place your URL appears when someone types a search term relevant to your industry into the search bar of a search engine is called your keyword ranking. Each page of the search engine displays approximately ten results. If you have a high keyword ranking, it means that your site is closer to appearing on the first page of the search engine results page (SERP). Poor page ranking means your site appears on the 4th or 5th page or below. Keyword rank tracking helps you identify your position on search engines. It also generates reports that can help you identify the reason for the drop in ranking.
What is the Purpose of Keyword Rank Tracking?
Keyword rank tracking is highly recommended if you want to be at the top of the search result pages. It informs you how you want to use different keywords to rank your site which can help you. Let’s say you haven’t updated your pillar pages for a while. This has resulted in a drastic drop in ranking. In this case, you need to track that specific keyword’s search volume, difficulty level, and trend before optimizing with new keywords. In addition, your content may contain many keywords that are difficult to rank for.
Why is Rank Tracking Effective in SEO?
Tracking keyword rankings is undoubtedly important for SEO. In truth, it is impossible to improve the search engine rank of your site if it is not optimized using relevant keywords. Here are the top five reasons to incorporate rank tracking as an SEO strategy.
You can make changes to your current keyword strategy. For example, if certain keywords aren’t working for you, you can try long-tail keywords or include search queries in your content.
You can monitor the performance of your competitors. You can use their performance as a benchmark to plan your campaign.
You can determine the reason for the traffic drop. If you notice a sudden drop in your search engine position, you might be unknowingly engaged in bad SEO practices like keyword stuffing, black hat SEO, etc.
You can identify poorly performing web pages, optimize them with the latest trending keywords, and add missing information to improve the page’s SERP ranking.
Does Google provide a ranking for keywords?
Google provides a good amount of insight into your search performance. You can get the data by visiting Google Analytics and Google Search Console (GSC).
Google Analytics does not provide insight into keyword rankings. But you can use it to understand how your site performed in search overall. Using analytics, you can track how much of your site’s traffic was organic.
GSC, on the other hand, provides data related to impressions, the number of clicks on your top-ranked keywords, etc. However, it does not track information related to specific keywords. The major downside of both these tools is that they generate reports that are difficult to understand.
Rank Tracking Best Practices.
- Identify keywords
To track your rank, you must first select the right targeted keywords. Typically, enterprise-level websites go for around 400 to 500 keywords to get an idea of how their site is performing. But if your website is new or only a few years old, then you can reduce the number of keywords.
- Tag Keywords
Once you have a list of keywords, the next step is to tag them. Keywords can be tagged using a spreadsheet. When you tag keywords, it becomes convenient to filter the search in the rank-tracking tool.
- Choose a Rank Tracker
After using a spreadsheet to tag a list of keywords, the next step is to select the best rank tracker available in the market. Ahrefs, Semrush, and UberSuggest are some of the most popular rank-tracking tools. Monthly subscriptions for these tools start at $500 and allow you to track between 500 and 1000 keywords. If you want to track more keywords, you may have to pay a bit more.
- Upload Keywords
Once you’ve chosen the software, start uploading your comprehensive list of keywords. Many rank-tracking tools allow you to import keywords in bulk, ensuring that the process takes a minimum of time. Let’s look at an example of how uploading works. Let’s say you’ve chosen SEMrush to help you upload keywords. Semrush gives you the option of tagging keywords through conventions such as Tag 1, Tag 2, Tag 3, etc.
- Analyze Performance Reports
After uploading keywords, you want reports that provide insight into your site’s performance. The Rank Tracker tool gives you a detailed breakdown of the specific keywords your site ranks highest for. It also tells how much traffic each keyword is currently generating or has generated in the past. It would help if you focused on keywords that rank in the top 10 and 100 search results. If you notice a sudden drop in ranking, the report can help you figure it out.
Conclusion- Rank tracking is essential to building a successful marketing campaign. It provides information about your site’s performance for specific keywords. Monitoring this aspect will enable you to develop a solid SEO strategy and compete with your tough competitors. Plus, you increase your chances of getting quality leads by including relevant search terms. For more information visit our website digijaguars.
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