Digital marketing is the process of using digital technologies to promote or market products or services. Digital marketing can be used to promote a wide variety of products and services and is often used in conjunction with traditional or offline marketing methods such as television, radio, print, and online advertising.

 

Why digital marketing is important for an online business?

Any business needs promotion for growth. Promotion involves making the existence of your business known to as many people as possible and persuading them to buy your products and services.

In the new millennium, the Internet is the most powerful medium for business promotion as billions of people have access to it and they are the potential audience to receive communication about your products and services.

You will find that internet usage has grown rapidly in China since 2006 and in India since 2009. It is clear that the internet is an effective medium for advertising and promoting your products as more and more people are accessing it. Also, with the rapid growth in the use of smartphones in the last few years, the Internet has become mobile and a very useful tool for the consumer to enhance its usage.

Digital marketing is a fast-growing and changing field with immense scope for innovation. Like other branches of knowledge, there are no set principles of digital marketing.

How does Digital Marketing Work?

It works by using a variety of digital channels to reach the target audience. Digital channels include email, social media, search engine services, and websites. It uses a variety of digital channels to reach the target audience.

You can use a single channel or a mix of several different channels to reach your target audience. The most important part of any digital marketing strategy is creating content that is targeted to your target audience.

Your content should be relevant, interesting, and useful to your target audience. This allows you to use marketing to run cost-effective marketing campaigns based on the buyer’s journey.

How To Use Digital Marketing In 8 Easy Steps.

1. Build your website

Creating a website is the first milestone in your organization’s digital marketing journey. The entire digital marketing project revolves around the website.

The website gives basic information about your company and its products and services and is your first advertising post in the digital world. The website can also collect leads from people interested in your product or services.

2. Get a Domain Name

If it is a new business, you can create a new and catchy domain name for your website. ‘GoDaddy.com’ is a registrar for Internet domain names where you can register your domain name for a fee. There are many other registrars that you can explore.

3. Host your website

Your website will require storage and servers and hosting your website means creating server space and an IP address for your website on the World Wide Web.

There are various hosting services providers like HostGator.com or GoDaddy.com. One of the important factors in choosing a website hosting service is page loading speed.

4. Create Content and Design a Website

Once you have your domain name hosted, you’ll need to design your website and create content for it. Well-written and relevant content will become popular on the internet.

WordPress has built-in ‘plug-ins’ for almost all website functionality. Some of them are: creating posts, creating web pages, backing up data, managing comments (accept, reject, spam, reply or delete), titles, subtitles, bold, font, italic, alignment, link images, adding video, etc., adding social share icons, adding meta description, snippet view, adding tags, creating users and giving them permissions (read/write), membership management, analytics, improving performance, creating a mobile version of the website, SEO, etc.

5. Search Engine Optimization (SEO)

Most of the Internet traffic on the Internet is directed by ‘search engines’. You all must know Google as a search engine.

The user types in words related to the topic he is looking for (called keywords) and the search engine returns results of matching websites. Needless to say, your website should be search engine friendly so that whenever keywords are typed, your website appears at the top of the list.

6. Search Engine Marketing (SEM)

If you want a guarantee that your website will be returned at the top of the search results, you can pay the search engine for this service.

So whenever keywords are typed in, your search engine will always return to the top of the search results. Search engines usually charge for the number of times your website is clicked after it appears in the search results.

This is called the ‘Pay Per Click (PPC)’ model. Of course, when two or more parties are bidding for the first position in the search results for the same keyword, the first position is awarded to whoever pays more per click; The second highest gets second place, and so on.

Search Engine Marketing (SEM) is an effective way to drive traffic to your website. It is an important tool for business growth in digital marketing.

7. E-mail Marketing

Email marketing is an important part of a company’s digital marketing strategy. Email marketing relies on a database of email addresses to which you can send your promotional literature.

There are many tools available that manage your email marketing campaigns. They provide a lot of analytical data such as the percentage of emails opened, bounce rates, automation of email campaigns, email marketing campaign effectiveness, and so on.

You can sign up for any email marketing service provider like Zoho or Mailchimp. See an example of email marketing.

8. Social Media Marketing (SMM)

Social media marketing refers to marketing through social media platforms such as Facebook, Twitter, etc. Since these media are very powerful with a lot of traffic, social media marketing is an effective method of digital marketing.

Social media marketing works best to drive traffic to your website. Social media marketing (SMM) takes a lot of analysis on the effectiveness of advertising campaigns, conversion rates, etc.

 

Here we would like to add the interdependence of various digital marketing tools. For example, social media marketing and email marketing go hand in hand. Traffic from social media includes email details of users. This data can be used to enrich your e-mail marketing campaigns which in turn will increase the conversion rate through social media.

Conclusion- We have seen in this blog, the importance of Digital Marketing for business. Digital Marketing helps promote and grow your business. Digital Marketing is an ever-expanding field of knowledge and can be mastered only by applying it. So what are you waiting for? Give us your digital marketing project and grow your business.